Don’t despair! Getting customers to jump through the necessary hoops is always a bit of a “numbers game,” so results may take time and tweaking.
However, we can suggest a few things that may improve your results:
- Note that we reach out to the customer several times, and emails may still be going out. The default campaign is configured to send a request immediately after a recipient has been activated, then a reminder a few days later, then a reminder a few days after that. It often takes multiple tries to reach the customer at an optimum time for them to write a review.
- Consider personalizing or intensifying the wording of the emails. The default language is serviceable for a wide range of businesses, but the more directly you can speak to your customers, the more you stoke the sense of reciprocity that motivates them to complete a review for you.
- Mine your existing reviews for other motivators to touch on in your email messaging. For example, highlight yours as a local business that needs your customers’ support to compete with the Big Guys – people love to be needed and many want to support your business.
- Modify your landing page messaging. We’ve seen better conversions from the landing page by intensifying the message to happy customers. So, when Joe Customer clicks 4-5 stars, rather than a passive “Please take a moment…” you might try a more aggressive “Great! We need your help. Would you take a moment…”