The Funnel section will allow you to customize the landing page your customers will be directed to when you request a review. Now that you've added a business, it's time to customize the messaging, design, and setup of your landing page - what we refer to as the "Review Funnel". You'll learn how to customize the feel and content of your landing page to align with your business and campaign goals.
A "preview" of your landing page is visible on your screen. As you make changes in the Links, Content, and Setup tabs, you will see the changes live.
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This section of your Funnel is responsible for linking your Grade.us account information to your business information. Here you can link your business location, select which third party review sites you want to show up on your landing page, determine who you want to be notified of new reviews, and choose to include links to popular social media sites. Adding your business' review site links are the first step to setting up your landing page.
Linking your business location will automatically pull over information from the major review sites: Yelp, Google, Facebook, YP, Foursquare, Citysearch, and Judy's Book. This is the first step to customizing your funnel.
To connect a business location, perform the following:
1. Connect a Location.
- Navigate to Funnel > Links > Business Location Info and select the "Connect Location" button.
This step is required in order for Google to report properly. If you are interested in seeing your reviews from Google, Connecting a Location must be completed.
2. Enter your business information.
- Start typing your business name or physical address into the "Enter Business Name" field.
- Select your business from the drop down.
- Select "Continue."
3. Select your third party review sites.
- Based on your business, Grade.us will auto load links to the major review sites. Un-check the boxes of unwanted or incorrect review sites.
- Select "Continue."
Your business address, phone number, timezone, and latitude/longitude will populate under the "Business Location Info" while the approved third party review sites will show up under the "Review Site Listings."
Your business may have multiple locations or entities. "Multi-Location" setup (business with more than one profession, branch, or location) is covered in a different article.
Review Site Listings are the different third party review sites that your business is featured on. Grade.us will automatically populate Google, Facebook, YP, Citysearch, Foursquare, and Yelp. You can manually add Review Site Links of your choice at any time from a list of 150+ Grade.us currently supports.
To manually add a review site listing, perform the following:
1. Select the "+ Add Listing Button."
2. Select your review site listings.
- If you don't see your Review Site listed, you can add it via custom link.
- Scroll to the bottom of the Review Site list.
- Select "Custom Link."
- Add a Link image, Link text, URL, and any Custom Instructions.
3. Add review site information.
- Call-to-action URL: Copy/paste the URL of where you go to leave the review on the third-party website.
- Review Monitoring URL: Copy/paste the URL of where the list of reviews is housed on the third-party website.
Some websites allow you to view reviews and post reviews from the same URL. If that is the case, only the call-to-action needs to be filled out. However, some sites require you to be on a different page for each. A good example of this is TripAdvisor - to leave a review you actually have to click away from the page where you can view the reviews. In this case a separate URL is required in the call-to-action and the Review Monitoring fields.
You can re-order, make visible, edit, or delete any of the Review Site Listings you have linked simply by selecting the option from the right hand side of the listing.
- Reorder: Click and drag on the listing.
- Toggle Visibility: Select the green check icon to toggle whether or not this review site shows up on your review funnel.
- Edit: Select the pencil icon.
- Delete: Select the red "x" icon.
You can choose to be notified when customers submit a review to any of the Review Site Listings you have added to your Review Funnel. To be notified of new reviews, enter your email address and click the +Add button. Remove email recipients by clicking the "x" button next to their email address you want removed.
If you would like your client to be notified of a review, navigate to the "Review Notification" section under Dashboard > Reviews > Settings.
Social Links connect to social media sites like Facebook, Twitter, and Instagram. You can add social links to the bottom of your review funnel by selecting "Show social media links" and entering in your social media URL shortname or handle.
There are three options available for how your social links will appear when customers visit your review funnel landing page. Depending on the option you choose, your social media links will be displayed as a static link bar, as a popup, or as a custom popup.
Social Link Bar
Social Link Bar is the default option. Your social media links will appear on the bottom of your review funnel landing page.
A social media pop-up window opens when customers visit your review funnel landing page, with links to your social media site.
A pop-up window will appear when customers visit your review funnel landing page. You can customize the pop-up window with HTML.
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The Content tab is where you will be able to customize the messaging of your landing page. You have the ability to; set when upset customers reach you via private message, attach an offer, and add a stream of customer reviews to the bottom of your landing page.
This area will allow you to customize the messaging that appears on your landing page.
- Header Field: this will insert a message into the header block, above your business name.
- Message Box: this field will insert a message into the body of your landing page, below your business logo (if you have added one.)
This area is where you can adjust the threshold, public review workflow, private feedback workflow, and button labels.
The Threshold is the algorithm that decides when to direct happy customers to your third party review listings and when to direct unhappy customers to your internal support team. The Threshold option currently defaults to "4 stars or more". This means that all customers who select 4 stars or more will be directed to the review site links, and customers who select "3 stars or less" to the customer feedback form.
With this option turned on, Grade.us will use available data to determine if a customer is logged into any of your preferred third-party review sites. If it detects that they are logged in, it will automatically direct them to the best possible destination to leave their review. For example, if a customer is logged into their Google account, and Google is listed as one of your third-party review sites, your customer will be directed to leave a Google review after choosing a rating.
Public Review Workflow
When customers choose a rating from your landing page they receive a default thank you message. You can edit this messages under the Public review request message block.
Private Feedback Workflow
When a dissatisfied customer selects a review score that falls below your threshold, they will be presented with a form to fill out that will direct them to your internal support team. You can adjust the messaging related to this private feedback through the Prompt Message, Private feedback request message, and form type.
Private feedback from submissions are not considered reviews and will not impact your Review Stream.
This message prompts the customer to reach out to you before leaving a review. It appears at the bottom of your review site listings.
Private feedback request message
This message informs the customer that you are interested in resolving their concerns. It appears at the top of the private feedback request form.
If you choose to use the basic contact form, you have the ability to adjust the thank you message that is displayed to the customer once the form has been filled out by typing into the "Private feedback form "thank you" message" block.
Button labels are the messages that show up when selecting each rating (one through five.) You can edit that text that appears beneath each option by typing a new phrase into each field.
Attach an Offer
In order to encourage customers to leave reviews for your site, Grade.us has the ability to add an offer to your landing page. To attach an offer to your page, check the "Attach an offer" box.
Any offers will be available to anyone who visits your landing page, regardless of whether they leave a review. Most review sites forbid the exchange of conditional compensation of any kind for reviews.
You have the ability to modify the messaging to convey what you are offering. You can insert a link into the description box that directs people to your offer, or attach your offer in a file. By adding an attachment, a "claim offer" button will appear.
Grade.us has the ability to display a live "stream" of the reviews that have been left by previous customers on the bottom of your landing page. You can activate this option by selecting the checkbox next to the "Show Review Stream" option.
Once this has been selected, you will have three display options:
- Show Reviews: This option will show the last 10 reviews your business profile received.
- Show Aggregate Rating: This option will tally your reviews from all of your review listings and show a "final rating".
- Use reviewer's last initial: This will show the first name and last initial of the person who left the rating for your business.
Contact info auto-fill
This box is checked by default. Customer information will auto-fill when they fill out the private message form.
The Setup tab where you are able to modify the look and feel of your landing page.
Branding & Design
- Brand/Business Name: The name of your business profile. Modifying your brand/business name will affect all pages.
- Shortname: The word that shows up at the end of your landing page URL representing your business.
- Internal ID: An ID that can be assigned to the profile for internal (not Grade.Us) tagging purposes. The internal ID will not show up on any customer facing pages.
- Logo: An image representing your business. For best results, use a .png file that is 580x290px.
- This means that any logo that's wider than 580px or taller than 290px will be scaled down to fit into the slot.
- Language: To change the language of your landing page to one of our supported languages, select a language from the dropdown. You also have the option of letting the customer choose their own language from the landing page by selecting the "show multilingual menu" option.
- Brand Color: Brand color applies to the color of your landing page header. Click the box to change brand color or type in your desired color with an HTML color code.
- Change: Changes the landing page layout. Selecting "change" will show a window with additional options.
- Direct Link Layouts: these layouts immediately displays your review site links. These links do not segment happy and unhappy customers by asking for a rating.
- Segmentation Layouts: these layout separate happy and unhappy customers based on the threshold settings you have applied.
- Header Image: replaces your business name and text in the header portion of your landing page. For best results the image should:
- 1024x138px (images outside of these dimensions will be resized to fit)
- Less than 450kb
- PNG, JPG, or GIF format
- Custom CSS and Custom <head> HTML: Custom CSS and HTML is an advanced feature for those who have the in-house capacity. It is covered in this article.
This sections contains additional settings that you can use to optimize the look and feel of your landing page.
- Show "Powered by" link: this will allow to add or remove the Powered by [site name] link at the bottom of your landing page.
- Customer "Powered by" HTML (optional): You can edit the Powered by link using custom HTML.
- Use CAPTCHA on forms: will allow you to use CAPTCHA to help prevent spam submissions.
- Prevent search engine indexing: this will prevent your landing page from appearing in search results.
- Custom Domain: Grade.us provides three options for your domain
- None: this will use the default Grade.us domain for your landing page
- Domain: this will use your domain URL
- Subdomain: this will allow you to use a subdomain URL
For additional information on managing domains and subdomains, please see the Custom Domain and Subdomain advanced article.
If you have not read each tab in the article, you may be missing out on important information. Please go back and check each tab before moving to the end of the article.
End of Article
Congratulations! You are on your way to acquiring more reviews for your business! The next article will cover "Widgets," which will continue to expand review opportunities for your customers.
For optimal results, you may want to experiment with different review funnel layouts at different points in your campaign. Changing your layout is quick and easy:
1. Navigate to Dashboard > Funnel > Setup.
2. Under Branding and Design > Review Funnel Layout, click the Change button.
3. Select your desired layout.
Direct Link Layouts:
- Big Buttons
- Medium Buttons
- Small Buttons
Segmenting (Optional) Layouts:
- Review First
- NPS Score
New customization options unique to your chosen layout will now appear.
1. Navigate to Dashboard > Funnel > Setup > Branding and Design.
2. Next to the Logo box, click the "Browse…” button.
3. Select the image you would like to upload. For best results, use a .PNG file.
You also have the option to toggle the default business name text off after uploading a logo, especially if your logo already contains your business name.
To toggle off, uncheck the Show business name text? box.
1. Navigate to Dashboard > Funnel > Setup > Other Settings.
2. Select the "Prevent search engine from indexing?” box.
Just as you can add an unlimited number of review site links to your landing page, you can monitor an unlimited number of review site listings with review monitoring.
You can also choose to show or hide any monitored link on your review funnel landing page (toggle this off by graying out the 'check mark' icon in Dashboard > Funnel > Links > Your Review Site Links.)
You can use the the multi-link button to quickly bulk-upload review site URLs for a location.
1. Navigate to Dashboard > Funnel > Links > Your Review Site Links.
2. Click the "Add a Link" button.
3. Scroll down to the bottom of the list that appears. In 'Other Link Types', click the 'Multi-link' button.
4. In the pop-up that appears, add in your links one-by-one. Click the 'Add' button to keep adding links. Press 'Submit'when finished.
Your new links will then appear on your landing page.
The "Review Now" button will allow visitors to leave direct feedback. Feedback collected through the Review Now button will be sent to your account email address and any other email addresses added to the Notifications panel in Dashboard > Funnel > Links.
To add the "Review Now" button to your funnel, perform the following:
1. Navigate to Dashboard > Funnel > Links > Your Review Site Links and click the Add a Link button.
2. Scroll all the way to the bottom of the list that appears. Under the section Other Link Types, click the Review Now button.
3. Customize the appearance of your link in the popup window.
- Add an optional Link Image to your link button (works best with 250 x 100 pixel .PNG images)
- In lieu of an image, Link Text determines the text that will display on the button.
- Add optional Popup Header and/or Sidebar text.
4. Click Submit to save your changes.
If there's one review site in particular that you'd like to guide your customers to, you can give it 'top billing' on your review funnel landing page. In Dashboard > Funnel > Links > Your Review Site Links, simply click the link you'd like to highlight and drag it into the blue box at the top of the list.
Highlighting a review site link is a great way to draw attention to it and signal that it's the preferred site for your customers to leave a review. If you have decided that you want to focus on a specific review site, take advantage of this feature.
1. Set your review site links to skip displaying review posting instructions
2. Turned off, the visitor will immediately be taken to the review site link after a click
3. Instructions must be toggled off on each link and each page individually
You can toggle off the interstitial instructions that appear by default after a visitor has clicked on one of your links.
Interstitial instructions that appear when a Citysearch link is clicked
In the dialog that appears, click the Advanced Settings text.
A new list of options will appear. Check the Skip Instructions? box. Press Submit to save your changes.
Visitors clicking on this link will no longer see the interstitial instructions. They will instead be taken directly to your review site listing. Note that instructions currently must be toggled off on a link-by-link, profile-by-profile basis.
If for any reason you only want to display one of your review site links to visitors on certain platforms, you can do so when setting up or editing your link.
To edit your link's display setting, click the Pencil () next to the listing you'd like to modify (located in Dashboard > Funnel > Links > Your Review Site Links.
In the popup that appears, click Advanced Settings.
In the expanded settings, check or uncheck your preferences. Note that you can also hide the instructions that display to visitors after they click the link button by checking Skip Instructions.
Press Submit to save your changes.
Our Connect Location feature pulls its Google listing information from Google's Places API, and uses this information to serve you a selection of review site links.
Sometimes, Google creates incomplete business listings for what they call "service-area businesses (SABs)." These are generally businesses for which the physical business location either:
- Doesn't exist (e.g. a plumber may not have a storefront or even an office)
- Is irrelevant to the business (e.g. a painting business may have its HQ in Jersey City but primarily works in Manhattan).
SABs are therefore not served up by Google's Places API. Sometimes Google will misidentify an unclaimed or incomplete non-SAB listing, causing the same issue of no links being generated.
We make it easy to generate working Google listing links for SABs. Simply follow the instructions below.
Open the Connect Location Dialog
Navigate to Dashboard > Funnel > Links > Review Profile, then click Connect Location. Since your business is not yielding any results in the main search bar, click the small Click here text below the map.
Collect your Google Maps URL
Over at Google Maps, search for your business and select the correct result. Your browser window should appear similar to the example below.
Next, copy this page's URL from your browser. It's long, so make sure to select and copy all of it!
Return to the Dashboard and the Connect Location pop-up. Paste your Google Maps URL in the provided field. Press Continue to finish and generate your Google URLs.
When complete, a Review Dialog (default) Google link will automatically be added to your profile's landing page. Click here for more information on the various Google link types we generate for you.
Segmenting layouts allow you to identify happy and unhappy customers before they are guided through the review writing process. Happy customers will be shown your review site links and continue through the review writing process, while unhappy customers will be presented with the contact form popup.
There are four segmenting layouts to accommodate the specific needs and tone of your business (Note that the system gathers stats on clicks for your chosen layout - available via the Reporting tab):
- Thumbs (2 levels of segmentation)
- Faces (3 levels)
- Stars (5 levels)
- Hearts (5 levels)
To change your layout, go to Dashboard > Funnel > Content > Review Funnel Layout and click Change.
Select one of the segmenting layouts from the menu that pops up. Click Update Setup to apply your changes.
Landing page with the 'Thumbs' layout activated
For the star and herrt layouts, you can change the rating threshold for who will see the contact form and who will see the review site links. Navigate to Dashboard > Funnel > Content > Interaction Design to edit this.
You can customize many features of the segmenting layouts, including the text that displays over each button (thumb, face, star, or heart - this is also found in Dashboard > Funnel > Content > Interaction Design).
If you do not want to follow up on the landing page or via email, you can redirect happy and unhappy customers to a separate URL after they’ve submitted their review (you can set up unique redirects for happy and unhappy customers).
This feature is useful for linking out to detailed feedback forms, survey sites, or other information collection interfaces.
To set up your redirect, navigate to Dashboard > Funnel > Content > Interaction Design. Then simply select the ‘URL’ option in either ‘Happy Customers’, ‘Unhappy Customers’, or both, and type in the URL of your chosen destination.
Make sure to scroll down and click the Update Content button to save all changes.
Can I hide the Customer Feedback form / Review First 'Email address' field from email campaign recipients?
If we detect that that a customer has arrived at the landing page via a campaign email link, we will take their email address into account during their visit. This means that if they fill out the customer feedback form or the review first funnel, we will hide the Email address field from them - since we already know their email address. This option is turned on by default.
If you like to adjust the settings, simply go to Dashboard > Funnel > Content > Email address auto-fill and uncheck or re-check the Auto-fill and hide email address? box.
As always, click Update Content to save your changes.